Napolitanas
SM, TvNapolitanas
![](https://elixospa.com/wp-content/uploads/2020/10/cabecera_Napolitanas.png)
CAMPAIGN: Ways to drink coffee.
CHALLENGE: Napolitanas, an iconic brand in Spain, was looking to revitalize its image to connect with a younger audience while maintaining its tradition. Despite a limited budget, the campaign achieved an impressive 50% increase in brand awareness.
IDEA: In a world full of options, we were inspired by the insight of how coffee is experienced today. The idea emerged: “There are countless ways to drink coffee, but only one makes it extraordinary”.
ROLE: Concept development and art direction.
![Napolitanas_IG_Story](https://elixospa.com/wp-content/uploads/2021/11/Napolitanas_IG_Story-480x480.gif)
![story_napos](https://elixospa.com/wp-content/uploads/2021/11/story_napos-480x480.gif)