CAMPAIGN: Ways to drink coffee.
CHALLENGE: Napolitanas, an iconic brand in Spain, was looking to revitalize its image to connect with a younger audience while maintaining its tradition. Despite a limited budget, the campaign achieved an impressive 50% increase in brand awareness.
IDEA: In a world full of options, we were inspired by the insight of how coffee is experienced today. The idea emerged: “There are countless ways to drink coffee, but only one makes it extraordinary”.
ROLL: Concept development and art direction.