FIBA 3×3 World Tour

FIBA 3×3 World Tour.

CHALLENGE: The FIBA 3×3 World Tour is recognized as the pinnacle of 3×3 basketball worldwide. FIBA challenged us to create a brand image that reflected its core values.

IDEA: We conceived a fresh and urban brand image, in tune with the street essence of the sport.

These tournaments, with the participation of 59 teams, are broadcasted in more than 100 countries through television and attract an audience of more than 50,000 spectators in each event involving more than 13 countries.

During the last 6 years, I have worked in the development of branding for FIBA 3×3 World Tour, and Woman Series among others.

Projects are done in conjunction with: Bloomdesign

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