Beso de PelículaPrint, Tv
Beso de Película
The short film “Un Beso de Película”, directed by Daniel Sanchez Arévalo and played by Inma Cuesta and Quim Gutierrez, was the basis of the campaign for Oikos. With this short film we wanted to show that it is possible to actively incorporate the consumer into the communication strategy of a great brand, in an attractive and effective way, offering a unique experience by making them the principal character of the story.
This campaign achieved +35MM of impact during 3 months raised the brand’s notoriety indexes to the extent that if you think of the pleasure of eating Greek yogurt, you cannot practically think of no other than Oikos.
¿What is more pleasant than a kiss?