LA PIARA TAPEO

Tapeo pack design – Innovation

CHALLENGE: La Piara is preparing to launch a new sub-brand that offers a modern experience in pate flavors, perfect for tapas.

IDEA: Inspired by the modern atmosphere of Spanish tapas, we propose a bold and eye-catching design that awakens appetite and curiosity. The goal is to capture the essence of tapas in every visual aspect of this new sub-brand. Tapeo, La Piara’s latest creation, offers a tempting selection of pates in three delicious flavors: spicy, tuna and vegetable. Ready for a tapas?

ROLE: Graphic Design and Art Direction. Project developed for L’Estudi Creatiu