Fiba 3×3 Olympics

Fiba 3×3 Olympics – Social Media

CHALLENGE: To create the brand identity for one of the most iconic sporting events in history: the Paris 2024 Olympic Games, with a special focus on making FIBA 3×3 stand out exceptionally.

IDEA: In collaboration with Bloomdesign, we developed a unique visual identity for FIBA 3×3’s social media presence. This graphic line, while aligned with the aesthetic of the Paris 2024 Olympics, is distinguished by its own personality. Inspired by street style, it features vibrant and dynamic colors, reflecting the energy and movement characteristic of 3×3 basketball.

ROLL: Graphic Design / Art Direction. In collaboration with Bloomdesign