Actimel Kids Animonz
Actimel Kids Campaign
Los Animonz.
The Challenge: Continuing the narrative of the Actimel Team, the challenge was to keep fans engaged with innovative content while driving product sales.
The Idea: When you stop drinking Actimel, your body feels the difference. To reinforce this message, we introduced new antagonistic characters: the Animonz—creatures that were once part of the Actimel Team but, after losing the power of the Ultra-Element, transformed into dark and uncontrollable beings.
This evolution in the storyline not only expanded the brand’s narrative universe but also created a stronger emotional connection with consumers, delivering Actimel’s benefits in an epic and entertaining way.
